Facebook Paper App Launch For IOS In US
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Before becoming an analyst in 2020, I spent eight years as a reporter covering consumer tech news. Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.
Of course, you want your Facebook business Page to be successful. However, what success looks like on social media will vary based on your business goals. Your top focus could be launching new products, building awareness, driving sales, or collecting leads.
It looks "freakishly" like Flipboard, an app that aggregates news from social media (and that, courtesy of Facebook, may no longer exist in the near future). Paper, curates articles and opinion pieces from an algorithm and human selection. With 19 sections including politics, tech, sports, pop culture, and "LOL," it's specifically designed to look much different from their existing apps. Paper has been under development for years, so the new launch is an important step forward for Facebook. Numerous expected features aren't implemented yet, such as personalization, and the app is still devoid of ads including sponsored content. Mashable predicts that advertising, at the very least, will likely be added as soon as Facebook is able to determine how users interact with the new product.
Will it work? Founder and CEO Mark Zuckerberg is trying to move the News Feed towards quality journalistic content, making Facebook "the best personalized newspaper in the world" for each user. And the standalone app is a clear extention of that strategy.
Key amongst those are the ability to link and launch native apps via Facebook bookmarks and to post requests and other items to the news feed. Players will be redirected to the App Store to purchase and non-installed native apps when they attempt to launch them.
Facebook on Thursday unveiled its new app called "Paper," which serves as an online newspaper for viewing and sharing articles and other content from a smartphone. googletag.cmd.push(function() { googletag.display('div-gpt-ad-1449240174198-2'); }); "Paper makes storytelling more beautiful with an immersive design and fullscreen, distraction-free layouts, " Facebook said in a blog post announcing the new service."We've also made it easier to craft and share beautiful stories of your own."The app, the first product from Facebook Creative Labs, will be available February 3 for iPhone users, Facebook said.Paper presents stories and themed sections to allow people to follow topics ranging from news headlines to food to sports to science.It has a tiled designed that allows users to customize the display alongside a personal Facebook feed."Each section includes a rich mix of content from emerging voices and well-known publications," the blog post said.The partners in Paper were not named, but a video released by Facebook showed a user scrolling articles and content from The New York Times, Time magazine, USA Today, the Huffington Post and others."Storytelling and sharing have been reimagined in Paper to show stories at their best," Facebook said."Everything responds to your touch so you can pick up or thumb through stories with simple, natural movements. You can tilt your phone to explore high-resolution panoramic photos from corner to corner, and see faces and other important details up close."The app will allow for full-screen viewing of videos and will "make it easy to spot articles from trusted publishers and decide what to read or watch," it said."When you're ready to tell your own story, you know exactly what your post or photo will look like because you see a live preview before you share it," the blog said.Reports in recent weeks said Facebook was hiring editors or "curators" to complement its algorithmic method of delivering content to its users. © 2014 AFP
Connor Jewiss is the Internet Section Editor at MUO. He has 6 years of experience writing and editing for tech publications, as well as in the tech startup world. Featured in newspapers and magazines in the UK as well, Connor has a passion for technology.
Retina launches Shopify integration for ecommerce companies. Retina, an artificial intelligence and predictive analytics company, has launched an augmented reality platform for Shopify merchants. Retina Go is a free tool powered by customer data science, letting merchants build on the rudimentary Shopify customer data reporting, to move the business towards a product-market fit. Businesses can download Retina Go through the Shopify App Store to access predictive analytics on customer lifetime value trends within their company and ad campaigns that target lookalikes of the best customers.
The new App Centre was first announced in early May when Facebook called for developers to submit apps for inclusion. Facebook says the new hub is launching with over 600 apps, including the likes of Draw Something, Pinterest, and Nike+ GPS.
While many social apps and games on Facebook have included in-app purchases, with the launch of the App Centre, paid-for apps will be available on the social network for the first time. Users will reportedly need to use Facebook Credits to purchase apps and the social network will take a 30% cut of revenue.
Twitter stepped up its sports presence in 2014, when it launched the NFL on Twitter. The ongoing campaign has brought fans unique insights into the NFL, but it now faces serious competition on another front.
Amazon may be a little late to the party, but it's decision to launch the Amazon Appstore Developer Portal -- a new self-service tool that allows mobile application developers to join the retailer's Appstore Developer Program and submit apps for the upcoming launch of the Amazon Appstore for Android -- shows a fast-follower approach may stir up the market more than Apple and Google combined. 2b1af7f3a8